Summit US Track Sessions Portfolio Marketing

Portfolio Marketing

<p><span>The portfolio marketing function requires a renewed focus on audience-centricity as organizations search for ways to drive innovation and expansion. Agile development, the unique needs of buying groups and internal pressures all affect how portfolio marketers do their jobs &ndash; from developing buyer insights to adopting the right messaging strategy and bringing offerings to market. In this track, we will share key approaches and best practices to help you make a positive impact on the business.</span></p> <p><span>Along with track sessions, the following list includes additional sessions relevant to this role. Optimize your Summit experience by attending the sessions of your choice.</span></p>