Summit US Track Sessions Marketing Operations

Marketing Operations

<p><span><strong>May 4&ndash;7, 2020 | Live Virtual Experience | Held in eastern daylight time</strong></span></p> <p><span>Demonstrating accountability for business results has become a core element of B2B marketing, and many organizations have become proficient at reporting marketing-sourced revenue. Although the vision for how marketing drives business results has expanded well beyond revenue sourcing, the metrics used to convey impact haven&rsquo;t kept pace. In this track, marketing operations leaders will learn how marketing can directly improve revenue engine results and shift the organization to become truly data-driven.</span></p> <p><span>Along with track sessions, the following list includes additional sessions relevant to this role. Optimize your Summit experience by attending the sessions of your choice.</span></p>