Summit US Track Sessions Marketing Campaigns

Marketing Campaigns

<p><span><strong>May 4&ndash;7, 2020 | Live Virtual Experience | Held in eastern daylight time</strong></span></p> <p><span>Companies seeking to orchestrate their planning and implementation of integrated go-to-market initiatives have found the SiriusDecisions Campaign Framework to be a lifesaver. Since its introduction, hundreds of companies have used it to achieve a state of campaign bliss. Yet campaign implementation is a journey and there are many aspects to consider. In this track we will share the foundations of the campaign framework and then show how portfolio, campaign and execution teams align their efforts, how to make the key deployment decisions that lead to execution, how to plan content across the campaign lifecycle, how to ensure strategic and tactical messaging consistency, and how to guide corporate, regional and country-level interlock.</span></p> <p><span>Along with track sessions, the following list includes additional sessions relevant to this role. Optimize your Summit experience by attending the sessions of your choice.</span></p>