Summit US Track Sessions Content Leader

Content Leader

<p><span>Content is a non-negotiable success factor for revenue engine growth and customer experience optimization. Yet 77% of organizations still struggle with significant content waste issues due to findability, quality, relevance and customization related challenges. Content orchestration and measurement challenges are also a major handicap impeding content transformation efforts. In this track, B2B marketers will learn best practices, tools and techniques they can use to address strategy, people, process and technology gaps in their B2B content engines and transform their content into a competitive differenatiator.&nbsp;</span></p> <p><span>Along with track sessions, the following list includes additional sessions relevant to this role. Optimize your Summit experience by attending the sessions of your choice.</span></p>