Summit US Track Sessions Channel Marketing

Channel Marketing

<p><span>Channel marketing leaders are becoming more strategic, not just in how they are driving demand, but in how they are enabling their partners to become better sellers. Leading partners through digital marketing transformation continues to be a top initiative for channel marketing leaders. Channel leaders need to establish demand creation strategies that connect partners to buyers in a more effective way, while improving insight into the impact of these programs. In this track, we will share ways to create and map digital and non-digital interactions in the channel, and we will provide key metrics and insights that can boost channel performance.</span></p> <p><span>Along with track sessions, the following list includes additional sessions relevant to this role. Optimize your Summit experience by attending the sessions of your choice.</span></p>