Summit US Track Sessions Account Based and Demand Marketing

Account-Based and Demand Marketing

<p><span><strong>May 4&ndash;7, 2020 | Live Virtual Experience | Held in eastern daylight time</strong></span></p> <p><span>The rise of account-based marketing (ABM) in recent years has been accompanied by a blurring of lines between where ABM stops and demand marketing begins. But while a degree of convergence is inevitable where common foundations exist, this does not take away from ABM&rsquo;s guiding principle &mdash; that some accounts are more valuable to your business than others and therefore require differentiated treatment. In this track, we will share insights about topics that are core to almost all marketers &mdash; things like building business cases, working with sales, managing agencies and orchestrating programs &mdash; with an intense focus on how to address these areas when you&rsquo;re working on the accounts that are most critical to your business.</span></p> <p><span>Along with track sessions, the following list includes additional sessions relevant to this role. Optimize your Summit experience by attending the sessions of your choice.</span></p>