sitecore content Summit Europe B2B Academy

B-to-B Academy

Build a strong foundation of knowledge and develop meaningful, ongoing relationships with customers. The B-to-B Academy is a fully interactive, on-site programme that brings to life the fundamentals of b-to-b marketing. The programme will not only shape the knowledge of those that are new to b-to-b, but it will also align seasoned teams on key concepts and terminology.

9 October 2019 | 15:00 - 17:00

 

What You'll Learn

Attendees will walk away with a solid knowledge base in:

Demand type
Relative targeting
Personas
Buyer roles
The buyer's journey
Demand type
Campaign planning
The customer lifecycle
Demand units
The Demand Unit Waterfall®
Service-level agreements

Who Should Attend?

Novices and experts alike will enjoy the benefits of highly engaging instructor-led content, exercises and peer-to-peer collaboration based on the building blocks of b-to-b marketing.