Summit USSpeakers Mary Shea

Mary Shea

Principal Analyst, B2B Marketing

Mary is a principal analyst serving Forrester’s B2B marketing and sales professionals. In this role, she writes for and advises clients on routes-to-market strategies in the age of the customer. Mary’s research specifically focuses on the empowered B2B buyer and how business leaders must adapt, organize and enable their marketers, sellers and channel partners to succeed today and in the future.

Mary has significant operational experience, having held general management, commercial leadership, business development and marketing positions at companies ranging from high-growth startups to publicly traded firms. She has an exciting track record of building, developing and leading organizations and driving profitable growth through direct and indirect channels across domestic and international markets.

Prior to rejoining Forrester, Mary was an adjunct professor of marketing at the University of Chicago’s Booth School of Business, where she created and taught a course called “Building Effective Go-to-Market Organizations,” designed to arm the next generation of business leaders with the knowledge, strategies and tools to succeed in the 21st-century global marketplace. Mary is a sought-after keynote speaker for sales kickoff meetings and external industry events.

Mary holds a PhD from Kent State University.