Summit USSpeakers James Mathewson

James Mathewson

Research Director

James Mathewson has over 20 years of experience driving digital content effectiveness. Most recently, James let several missions at IBM to improve audience centricity. Over a 15-year career at IBM, he served in several corporate leadership roles, including EIC of ibm.com, and program manager for SEO strategy and practice, information architecture, taxonomy and tagging, content AI and content marketing platforms. In short, James led best practices for all the areas of content effectiveness about which he now creates original research and advisory services as Research Director, Content Strategy and Operations.

James is also a prolific author, with thousands of articles and blog posts to his name and two books: Audience, Relevance and Search: Targeting Web Audiences With Relevant Content, and Outside-In Marketing: Using Big Data to Guide Your Content Marketing. He wrote most of his articles As EIC of ComputerUser Magazine, and its companion website, CU.com. At the magazine, he helped grow audience from 600K to 2M per month in two years. As EIC of CU.com, he helped grow unique visitors from 0 to 1.8 M in six months.