Summit USSpeakers Dipanjan Chatterjee

Dipanjan Chatterjee

VP, Principal Analyst, Forrester

Dipanjan is a branding expert who works with CMOs to build world-class brands that create real financial value. Dipanjan’s recent research delves into brand strategies and experiences that are fueled by the customer of the future, who is both defining and being defined by ever-expanding technology frontiers. Topics covered in his work include brand strategies to drive business value, the future of digital brand experience, emotions and the humanity of brands in a world of machines, measurement frameworks to make sense of brand, and analytical models of consumer brand perception and choice.

Dipanjan is a sought-after keynote speaker at major global conferences on a variety of cutting-edge marketing and branding topics. He is often quoted in prominent news channels like the Associated Press, NPR, the New York Times, and the Washington Post, and his writing can be found in leading publications like AdAge, CMO.com, The Drum, and Forbes.

Previous Work Experience

Before he joined Forrester, Dipanjan spent two decades in various strategy consulting and executive leadership roles. He was a senior vice president at Young & Rubicam’s brand strategy practice, served as partner and chief strategy officer at a boutique brand consultancy, owned a P&L at a Berkshire Hathaway company, and led product and innovation groups at FedEx Kinko’s. Earlier in his career, Dipanjan was an investment banker with Morgan Stanley and a marketing strategy consultant with Booz Allen.

Education

Dipanjan has an MBA from the University of Chicago, where he focused on strategy and marketing. He received his B.A., magna cum laude, in economics from Amherst College, where he was awarded a Ford Foundation grant and the James Nelson Prize in economics and nominated to the Phi Beta Kappa society.