Summit USSpeakers Allen Bonde

Allen Bonde

VP, Research Director, Application Development and Delivery

Allen leads Forrester’s research around the digital experience technology and services stack, focusing on the key strategies and building blocks for operationalizing high-impact, memorable customer interactions to drive growth, build loyalty and meet accelerating market challenges. His team covers digital service providers, DX platforms, CMS and DAM, PIM, commerce suites, and core SaaS apps and enablers, and he is particularly interested in the role of design thinking, rich media and AI-based automation in driving engagement and scale of customer-facing apps.

Allen has held a wide range of technology, research, consulting and marketing leadership roles over his 28-year career. Prior to joining Forrester, he was a co-founder of social marketing pioneer Offerpop (now Wyng) in 2010 and held executive roles at KANA Software, OpenText, Placester and Repsly. He has also held analyst and practice leadership positions at Yankee Group, McKinsey and his own firm. He has appeared on MSNBC, CNBC, and FOX TV; has been a contributor to CMO.com, CRM Magazine, DMNews, and Forbes; and has delivered keynote talks on four continents. He started his career as a data scientist in the telecommunications sector, where he applied early AI and big data techniques and was awarded a U.S. patent.

Allen holds a master’s degree in engineering from the University of Virginia, where his graduate thesis focused on neural network models, and a BS with high honors from Worcester Polytechnic Institute.