Summit USSpeakers Lori Wizdo

Lori Wizdo

VP, Principal Analyst, B2B Marketing

Lori serves B2B marketing professionals in all industries who must power up their processes, technology and teams to achieve new-customer acquisition and revenue and retention goals. She researches and advises on the core marketing operations of customer attraction, nurturing, conversion and lifecycle value management. The research manifests in a holistic lead-to-revenue management approach that leverages the right strategy, tools, tactics and budget to execute customer-insight-based go-to-market strategies and plans that span digital and traditional channels. Lori also covers the marketing automation software that marketers can deploy to scale operations, manage with metrics and maximize ROI.

Lori is an accomplished B2B marketing expert with more than 30 years of experience in corporate, industry and product marketing; demand management; and sales enablement roles. She has held senior sales and marketing positions with a diverse set of technology firms — from venture-backed startups to global corporations, including BMC Software, Xerox, NCR and Unisys. Lori is a recognized industry thought leader. She is a frequent speaker at industry events and her articles have been published in various journals including CIO, B2B Marketing, Customer Think and Ad Age. Lori is also co-inventor of two patented business process methods for the enablement of knowledge communities.

Lori is a summa cum laude graduate of Pennsylvania State University.