Summit USSpeakers Laura Ramos

Laura Ramos

VP, Principal Analyst, B2B Marketing

Laura Ramos serves B2B marketing professionals. She is a leading expert in B2B marketing with hands-on senior management experience in corporate, industry and product marketing; demand management; and social media. She helps Forrester’s B2B Marketing clients plan, build and deliver marketing programs that combine traditional and digital approaches that lead with business issues, create thought leadership and fuel their company’s topline growth. Her research addresses the skills, technology, process and customer experience concerns that top B2B marketers need to understand and integrate into programs that address the ongoing evolution in buyer behavior, markets, channels and competition.

Laura previously worked at Forrester from 2001 to 2010, where she pioneered its B2B Marketing practice; wrote leading research; and advised clients on integrated B2B marketing, demand generation, lead management automation, social media best practices, digital marketing strategy and customer engagement.

Laura has worked as a marketing practitioner and expert for more than 20 years — primarily in B2B roles at high-tech companies. Before rejoining Forrester in 2013, she was responsible for industry marketing inside the corporate marketing function at Xerox, where she enhanced brand visibility and reputation in key industries, beginning with healthcare and financial services. She joined Xerox in 2010 to run industry marketing for the firm’s services business as part of the U.S. field marketing organization, where she and her team drove demand in the managed print services market for education, financial services, government, high tech/telecom, manufacturing and retail. Prior to Forrester, Laura held marketing leadership positions at various companies in the Silicon Valley, including Verity, Stratify (now part of Iron Mountain), Vitria Technology, Sybase and Tandem Computers.

Laura has spoken at industry and company events in her Forrester and non-Forrester roles. She is a well-regarded speaker and moderator at such venues as the ANA, BMA, ITSMA national user conference, and MarketingProfs’ B2B Forum. She was named to BtoB Magazine’s “Who’s Who” list for four years, most recently in 2010. In 2011 and 2012, BtoB named her to its list of “Top 25 Digital Marketers.” Laura has served as vice president of programs for the Northern California chapter of the BMA. She is active in social media; follow her on Twitter at @lauraramos.

Laura holds an MBA from the Leavey School of Business at Santa Clara University, where she graduated Beta Gamma Sigma, and a BS in mechanical engineering from Stanford University.