Summit USSpeakers Bruce Eidsvik

Bruce Eidsvik

SVP, Global Field Marketing and Demand Generation, Genesys

Bruce is the Senior Vice President responsible for overseeing all global demand generation, lead generation, field and partner marketing operations for Genesys, based out of the San Francisco office.

Prior to taking a leadership role in the Marketing team, Bruce was the Senior Vice President and Managing Director for the Asia Pacific Region of Genesys, and was responsible for all commercial activities, including sales, channel management, delivery and customer satisfaction, based out of Singapore.

Before his assignment in Singapore, Bruce was based in Paris and led the strategic solutions group for the Genesys/Alcatel-Lucent business for 5 years where he led strategic solution sales, business consulting and solution architecture team across the EMEA region. Prior to Paris, Bruce was a co-founder of VoiceGenie Technologies based out of Toronto, a VoiceXML IVR platform company, where he managed their global sales force. Bruce also secured the necessary IP rights to establish the VoiceGenie technology platform, assisting in raising two rounds of funding. VoiceGenie was acquired by Genesys in 2006.

Bruce has built a career in the customer service business, helping companies build and deliver the best customer experiences possible for their clients. This interest has led Bruce to points around the globe, helping both Fortune 100 and SMBs, alike. Bruce is a frequent keynote speaker at CX events worldwide, where he is more than happy to share his experiences and best practices to help others. He loves building teams with the same passion for excellence in CX and harnessing those forces to advance the industry. When not working, Bruce can be found on a bike, on skis, or a kite board or just hanging around with his family and friends. He and his family currently reside in Lafayette, CA.

Bruce holds a Bachelor’s of Science degree with Honors in engineering physics from Queen’s University in Canada.