Summit US Sessions TSDD_Sales Training and Transformation

B2B Buyers Renew Energy for Sales Training and Services

Thursday May 7, 2020 | 10:50 AM - 11:10 AM

Speaker(s):  Mary Shea

Track(s): Technology Segment Deep Dives, Sales Enablement

As B2B buyers continue to evolve at a breakneck pace, the gap between buyers’ expectations and selling organizations’ capabilities is rapidly becoming a chasm. To ensure their sellers meet and exceed targets while meeting the demands of digital-first buyers, the best sales leaders are revisiting and reinvesting in sales training. During this session we will cover the landscape of sales training and services providers, highlighting various market segments and category capabilities.

This presentation will provide the following benefits:

  • Learn how using the right sales training and service providers can increase the effectiveness of your sales force
  • Understand how to use these providers to better align marketing and sales personnel
  • Get advice on ways to deliver better experiences to your buyers

May 4–7, 2020 | Live Virtual Experience

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