Summit US Sessions TSDD_Now Tech B2B Customer Engagement Marketing

Tech Talk: B2B Customer Engagement Marketing

Tuesday May 5, 2020 | 11:45 AM - 12:05 PM

Speaker(s):  Laura Ramos

Track(s): Technology Segment Deep Dives

The most successful companies focus strategy and resources on enhancing knowledge of and engagement with customers — and marketing wins big when happy customers sing your company’s praises to prospects and influencers! Customer advocacy also creates the type of content that buyers find most important when exploring purchase decisions. This session will explore the landscape of technology that helps marketers engage the people and accounts who are paying you today, not potentially paying you later, to create engaging experiences that ensure their loyalty and turn them into advocates. 

This keynote will provide the following benefits:

  • Explore the tech landscape for marketing to and engaging with customers
  • Understand why tracking and managing activity is foundational to any tech choice
  • Align choices and options to maturity levels to make the right investments

May 4–7, 2020 | Live Virtual Experience

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