Summit US Sessions TSDD_Now Tech B2B Customer Engagement Marketing

Now Tech: B2B Customer Engagement Marketing

Wednesday May 6, 2020 | 2:40 PM - 3:20 PM

Speaker(s):  Laura Ramos

Track(s): Technology Segment Deep Dives

The most successful companies focus strategy and resources on enhancing knowledge of and engagement with customers — and marketing wins big when happy customers sing your company’s praises to prospects and influencers! Customer advocacy also creates the type of content that buyers find most important when exploring purchase decisions. This session will explore the landscape of technology that helps marketers engage the people and accounts who are paying you today, not potentially paying you later, to create engaging experiences that ensure their loyalty and turn them into advocates. 

This session will provide the following benefits:

  • Understand the landscape of technology choices for engaging with customers post-sale
  • Hear why tracking and managing customer activity is critical to any tech choice
  • Explore options that are based on different maturity levels so you can make the right investments

May 3-6, 2020 | Austin, TX

 
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