Summit US Sessions TECH_The Revenue Technology Model

The Revenue Technology Model

Monday May 4, 2020 | 3:20 PM - 3:40 PM

Speaker(s):  John Donlon

Track(s): Marketing Operations, Revenue Operations, Sales Enablement, Technology

Many organizations lack a holistic approach to receiving, processing, interpreting and reacting to buyer signals across channels and functions. However, high-performing organizations fuel their growth by deploying a revenue-engine-wide technology infrastructure that supports and defines a holistic revenue operations model to power exceptional buyer and customer experiences.  

This session will provide the following benefits:

  • Gain insight into the revenue engine tech stack that organizations must deploy to drive sustainable growth
  • Understand the business drivers that require a shift from functionally siloed technology management
  • Learn about people and process implementation considerations that go beyond just the technology

May 4–7, 2020 | Live Virtual Experience

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