Summit US Sessions TECH_So You Bought Yourself a Sales Asset Management System Now What

So, You Bought Yourself a Sales Asset Management System … Now What?

Wednesday May 6, 2020 | 11:45 AM - 12:05 PM

Speaker(s):  Jennifer Bullock

Track(s): Sales Enablement, Content Leader, Technology

This session focuses on the implementation and management of a sales asset management (SAM) solution from a process and people perspective — not the nuts and bolts of the technology, but the steps required to curate, audit, tag, name, organize and maintain content that works in a way that is easily accessible to sales reps through search, navigation and if supported by the system, recommended content. In this session, we will leverage data and examples to show that achieving success in SAM deployment requires not only a SAM system, but also better execution on implementation and management. 

This session will provide the following benefits:

  • Learn what it takes to implement and manage a SAM system so that expectations are met and sales rep productivity and effectiveness are improved 
  • Identify the key steps required before, during and after implementation, and learn how to identify indicators of success along each major step of the process
  • Define key roles and learn how to leverage metrics to create continuous improvement

May 4–7, 2020 | Live Virtual Experience

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