Summit US Sessions TECH_Rewiring the Demand and ABM Brain for an AI Driven World

Influencing and Persuading Audiences: Six Examples of AI in Action

Monday May 4, 2020 | 10:45 AM - 11:25 AM

Speaker(s):  Bob Peterson, Carrie Rediker

Track(s): Technology

B2B marketers and sales reps need useful insights that enable them to engage empathetically with prospects and customers. These insights distinguish experiences tailored to an individual from generic, one-size-fits-all experiences. Using AI to support this pursuit may seem counterintuitive, but techniques like natural language processing, machine learning and speech analytics can help organizations forge empathetic connections with prospects and customers by detecting the signals of engagement, delight and frustration that customers express — but that don’t make their way into fields or reports.

This session will provide the following benefits:

  • Understand why AI is essential for insights and experience design
  • Learn specific AI-driven techniques that help organizations gain insights into customers
  • Determine how to merge AI technology harmoniously with human expertise

May 3-6, 2020 | Austin, TX

 
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