Summit US Sessions TECH_Rewiring the Demand and ABM Brain for an AI Driven World

Rewiring the Demand and ABM Brain for an AI-Driven World

Monday May 4, 2020 | 11:05 AM - 11:25 AM

Speaker(s):  Bob Peterson, Carrie Rediker

Track(s): Technology

Today’s B2B marketing leaders have been inundated with a seemingly endless array of technologies that are all designed, ostensibly, to help them do their jobs more effectively. While these technologies offer significant promise, they often require marketers to use different skill sets to fully optimize these new capabilities. This begs the question: Are today’s B2B marketers technologists first, and marketers second? If so, what are the new skills marketers must learn and how must they embed these new digital capabilities within the traditional B2B marketing toolkit? And lastly, how are these technologies changing the way marketers think?

May 4–7, 2020 | Live Virtual Experience

 
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