Summit US Sessions TECH_Powering Content Transformation With the Right Technology and Data Strategy

Powering Content Transformation With the Right Technology and Data Strategy

Tuesday May 5, 2020 | 11:45 AM - 12:05 PM

Speaker(s):  Christine Polewarczyk

Track(s): Marketing Operations, Content Leader, Technology

Nearly half (49%) of B2B marketing organizations report significant content orchestration and analytics challenges that impede marketing goals, process and performance. The key to overcoming these issues and developing next-generation content capabilities is to unify the content ecosystem with the right technology and data strategy. In this session, we’ll outline a plan for interconnecting the key systems and metadata required to enable content transformation.

This presentation will provide the following benefits:

  • Explain the key requirements and capabilities of a modern B2B content engine
  • Provide guidance on how to unify end-to-end content processes and technology
  • Share best practices for capturing a unified, cross-system view of content analytics

May 4–7, 2020 | Live Virtual Experience

 
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