Summit US Sessions Tech_Marketing Automations Changing Position Within the Marketing Tech Universe

Marketing Automation Platforms: Extinction or Evolution?

Wednesday May 8, 2019 | 1:45 PM - 2:25 PM

Speaker(s):  Laura Cross, Jonathan Tam

Focus: Optimize

Priorities: Technology and Services for Demand; Program Design and Activation; ABM Infrastructure

Alternative technology categories and solutions now offer features and functionality that were addressed by traditional marketing automation platforms (MAPs). Many organizations are now asking, what is the value of a MAP? Can I address my business case with alternative solutions that might be better and/or cheaper?

For Marketing:

  • Understanding of the changing MAP landscape
  • How to think beyond traditional marketing automation
  • How you can solve your needs differently - considerations by business need (feature to solve)