Summit US Sessions SOS_The New and Improved SiriusDecisions Sales Operations Sunburst Model

The New and Improved SiriusDecisions Sales Operations Sunburst Model

Wednesday May 6, 2020 | 11:45 AM - 12:05 PM

Speaker(s):  Steve Silver

Track(s): Sales Operations

Growth requirements, market changes, rapidly evolving sales technologies, digital shifts in the buyer’s journey, product innovations and emerging competitors are forcing B2B sales organizations to evolve and adapt. Sales operations has emerged as a strategic differentiator, but companies often struggle with how best to leverage the function to drive sales productivity improvements. In this session, we will present the primary roles, responsibilities and structure for the modern sales operations organization. 

This session will provide the following benefits:

  • Discover insights from SiriusDecisions benchmark research that addresses current investment levels, roles, responsibilities and accountabilities for sales operations
  • See a roadmap for the evolving sales operations function that realizes its strategic potential while maintaining alignment and gaining economies of scale
  • Get practical advice on the organizational alignment required to leverage investments and gain better collaboration, communication and cooperation with other functional groups

May 4–7, 2020 | Live Virtual Experience

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