Summit US Sessions SES_The Perfect Enablement Structure Is That a Thing

The Perfect Enablement Structure: Is That a Thing?

Tuesday May 5, 2020 | 11:45 AM - 12:05 PM

Speaker(s):  Heather Cole, Peter Ostrow

Track(s): Sales Enablement

Is there really a one-size-fits-all best-practice organizational structure for enablement? Absolutely not! However, it is clear that high-performing organizations start with a laser focus on enablement consumers, emphasizing empathy and an understanding of their world and their needs. Although more than 75% of sales enablement leaders tell us that enablement end-user experience is critical to delivering great enablement programs, well over one-third continue to focus their organizational structure on deliverables or company offerings, not sellers. In this session, we will explore a variety of organizational structures and how to choose the best one to meet user needs in a scalable, measurable way.  

This session will provide the following benefits:

  • Gain insight into the factors that influence enablement organizational design
  • Understand the data on what high performers want from enablement
  • See examples of organizational charts and the impact of design on executing and measuring meaningful outcomes

May 4–7, 2020 | Live Virtual Experience

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