Sales Learning and Earning: The Multiplier Effect

Sales enablement needs to deliver knowledge that helps salespeople develop their skills and apply them correctly. The challenge is forging a strong connection between what sales enablement is teaching and how this knowledge can actually be used in sales situations. In this presentation we present a framework that allows sales enablement to align the information that it teaches with the customer interactions that sales is expected to execute on.

For sales and marketing:

• Sales enablement needs to deliver information and knowledge that helps salespeople develop their skills and apply it to the right situations
• The challenge is establishing a connection between what sales enablement is teaching them and how sales roles can actually use it in their job
• In this presentation we present a framework that allows sales enablement to better align the information to be taught with the customer interactions that sales is expected to execute on