Summit US Sessions SES_Revenue Enablement How Will It Make Us More Competitive

Revenue Enablement: How Will It Make Us More Competitive?

Thursday May 7, 2020 | 12:00 PM - 12:20 PM

Speaker(s):  Maria Chien

Track(s): Revenue Operations, Channel Marketing, Sales Enablement

SiriusDecisions has identified revenue enablement as a best practice that allows B2B organizations to create a win-win-win outcome — for their customers, their customer-facing team members and themselves — in that order. Our recent research and customer case studies have guided and identified specific ways companies are breaking down internal barriers to deliver consistent, competent customer experiences that optimize business outcomes while operationalizing revenue enablement. In this session, we will define internal competencies, assets and communications best practices that support optimized customer experience. We will also address how revenue enablement success should be measured.   

This session will provide the following benefits:

  • See how to customize revenue enablement to your organization’s specific needs
  • Understand which customer interactions will benefit from a revenue enablement approach
  • Identify which customer-facing personas should be included in overall enablement efforts

May 4–7, 2020 | Live Virtual Experience

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