Summit US Sessions SES_ SAM and The Productivity Promise

Sales Asset Management and the Productivity Promise: Are We There Yet?

Wednesday May 8, 2019 | 2:35 PM - 3:15 PM

Speaker(s):  Heather Cole

Focus: Operationalize, Optimize

Priorities: Sales Asset Management

There is no denying the value of serving up the right content, at the right time, to your front-line sellers. However, if you rely on technology alone to treat the symptoms of content overload, you can be assured of one thing – your reps will get the wrong content quicker. In this session, we will leverage assessment tools and benchmark research to reveal which components of a best-in-class sales asset management environment are essential for your sellers.

For Sales and Marketing this presentation will provide the following benefits:

  • Understand the critical factors that drive effective prioritization of sales asset management resources
  • Discover the insights derived fromSiriusDecisions data on high-performing organizations
  • Learn how to combine both buyer- and seller-facing sales assets into a meaningful, rep-centric, guided selling experience