Summit US Sessions ROI Winner Oracle

ROI Winner: Oracle

Wednesday May 8, 2019 | 8:30 AM - 9:10 AM

Speaker(s):  Dave Ewart, Kevin Colosimo

Oracle has earned the ROI Honor in the category of demand creation/lead management for the complete overhaul of its marketing-sourced demand effort, which was done in close collaboration with sales. Through its Conversation-Ready (CORE) initiative, Oracle has been able to dramatically shrink throughput into lead qualification and direct selling resources while significantly increasing results.

May 5-8, 2019 | Austin, TX

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