Summit US Sessions ROI Winner Genesys

ROI Winner: Genesys

Monday May 6, 2019 | 3:15 PM - 3:55 PM

Speaker(s):  Arnaud Kraaijvanger, Bruce Eidsvik, Ryan Grable

Genesys has earned the ROI Honor in the category of sales/marketing/product alignment for their comprehensive work in shifting to an account-based demand approach.

This includes the implementation of the SiriusDecisions Demand Unit Waterfall (DUW) and surrounding processes; a significantly changed relationship between sales, marketing and product leadership; and underlying technology expansion to support the DUW.

May 5-8, 2019 | Austin, TX

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