Summit US Sessions REV_You Got RevOps on My Buying Groups Two Great Tastes That Go Together

You Got RevOps on My Buying Groups! Two Great Tastes That Go Together

Tuesday May 5, 2020 | 11:45 AM - 12:05 PM

Speaker(s):  Kerry Cunningham

Track(s): Revenue Operations

B2B organizations that have not yet adopted buying-group-aware signal delivery, detection, interpretation and measurement processes across the entire revenue engine are failing to fully capitalize on the output from marketing, sales and customer experience investments. To correct this, marketing and sales are adopting smart but still largely disconnected processes, and the customer organization may have the best signals of all. That’s where revenue operations comes in. In this session, we will review the case for prioritizing the evolution to buying-group-aware revenue engine processes and show why implementing the revenue operations charter is the most effective way to do so. 

This session will provide the following benefits:

  • Understand why becoming buying-group aware across the entire revenue engine is imperative for B2B organizations
  • See examples of how transitioning to buying group awareness dramatically improves the efficiency of B2B revenue engines
  • Learn why implementing a revenue operations charter is the most direct path to buying-group awareness

May 4–7, 2020 | Live Virtual Experience

 
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