Summit US Sessions REV_Measuring the B2B Revenue Engine An Aligned Approach for Managing Revenue Operations

Measuring the B2B Revenue Engine: An Aligned Approach for Managing Revenue Operations

Thursday May 7, 2020 | 10:50 AM - 11:10 AM

Speaker(s):  Ross Graber, Anthony McPartlin

Track(s): Marketing Operations, Revenue Operations

True B2B alignment requires C-suite leaders to focus on the end-to-end performance of the revenue engine. Yet, with the wide array of available measurement choices and performance data sprinkled throughout business systems across marketing, sales and customer success, the task can feel hopelessly daunting. How can revenue operations leaders present measurement that will drive aligned business performance without undermining functional optimization? In this session, we will provide clear guidance on how to drive accountability and collaboration across the revenue engine — regardless of your revenue operations structure. 

This session will provide the following benefits:

  • Learn to build a management cadence that drives accountability, alignment and collaboration
  • See a balanced and structured performance framework tied to C-suite priorities
  • Elevate analytics output to drive insights, influence and persuasion

May 4–7, 2020 | Live Virtual Experience

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