Summit US Sessions REV_Anatomy of a Future Ready B2B Content Engine

The Essential Role of Content Operations in a Future-Ready B2B Revenue Engine

Wednesday May 6, 2020 | 11:45 AM - 12:05 PM

Speaker(s):  Christine Polewarczyk, Lisa Gately

Track(s): Sales Enablement, Marketing Operations, Content Leader

Content operations is a critical success factor for every aspect of revenue engine growth and customer experience optimization. Virtually every aspect of marketing, sales, product, customer success and support involves content in some way. Yet less than 15% of organizations report having advanced content operations maturity. The cost of poor content operations competencies includes significant content waste, process and measurement challenges that seriously handicap business goals and the customer experience. In this session, we’ll share best practices, processes and technology that B2B leaders need to put in place to improve content operations in sales, marketing and product functions.

This presentation will provide the following benefits:

  • Gain insight into emerging trends driving the need for a focus on content engine transformation
  • Learn about content operations best practices that should be adopted by every B2B organization
  • Receive guidance on how to align and evolve content operations across teams and functions

May 4–7, 2020 | Live Virtual Experience

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