Summit US Sessions PMKTG_The New PMM Model Advancing Agility and Alignment for Increased Growth

The New PMM Model: Advancing Agility and Alignment for Increased Growth

Tuesday May 5, 2020 | 11:45 AM - 12:05 PM

Speaker(s):  Beth Caplow, Lisa Singer

Track(s): Product Management, Portfolio Marketing

The SiriusDecisions Product Marketing and Management (PMM) Model has been adopted by hundreds of B2B organizations, revolutionizing the way they innovate and bring offerings to market. The PMM Model has enabled these organizations to create offerings that are more customer-centric and to get them to market on time through an efficient workflow that stresses product readiness and organizational alignment. After nine years of helping clients operationalize the PMM Model, we are now introducing a new version that supports greater customer- and market-centricity, more agility and iteration, and broader alignment. In this session, we will unveil the new version of the PMM Model, along with the key trends and lessons that have driven its creation. 

This session will provide the following benefits:

  • See how agile approaches and activities integrate with a consistent go-to-market and innovation process for new products as well as product updates and enhancements
  • Understand how the updated model drives improved alignment across product, marketing and sales — and now customer success — for better business decision-making and, ultimately, greater product success
  • Learn how the function of customer success drives improved customer-centricity, retention and business growth

May 4–7, 2020 | Live Virtual Experience

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