Summit US Sessions PMKTG_Programs of the Year Portfolio Marketing

Programs of the Year: Portfolio Marketing

Speaker(s):  Katie Fabiszak, Kara Rayburn, Cindy Ras, Jessica Seitz, RJ Gazarek

One of the most common questions Forrester SiriusDecisions analysts get from clients is, “Can you show me an example of someone who’s doing ‘X’ the best?” Driven by conversations with hundreds of organizations, our Programs of the Year sessions showcase the programs our analysts have chosen as best-in-class across marketing, sales and product disciplines — in the client’s own words. In our first Portfolio Marketing Programs of the Year session, starting at 10:50 a.m., award winners Kara Rayburn and Cindy Ras of Kodak Alaris will explain how they used best practices to plan product launches that successfully drove high levels of engagement and results. In the second session, starting at 11:10 a.m., Jessica Seitz and RJ Gazarek of Atlassian will describe how their organization used a persona-based approach and messaging to achieve award-winning results.

May 4–7, 2020 | Live Virtual Experience

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