Summit US Sessions PMKTG_How to Keep Agile Development From Wreaking Havoc on Product Launches

How to Keep Agile Development From Wreaking Havoc on Product Launches

Wednesday May 8, 2019 | 2:35 PM - 3:15 PM

Speaker(s):  Beth Caplow, Paul Ferron

Focus: Operationalize

Priorities: Bringing Offerings to Market; Portfolio Marketing Functional Design and Development

Product launches become more difficult for portfolio marketing to manage when product management is developing and releasing new product updates on a near weekly basis. This session will explain how portfolio marketing can collaborate effectively with a product management team that is using an agile development process.

For marketing and product:

  • Learn about problematic issues with agile development and bringing offerings to market
  • Understand best practices for handling product launches when agile development is creating weekly or near weekly updates
  • Explore ideas for aligning portfolio marketing with the agile development process