Summit US Sessions PMKTG_Five Actions Portfolio Marketing

Three Actions: Portfolio Marketing

Monday May 4, 2020 | 11:05 AM - 11:25 AM

Speaker(s):  Barry Vasudevan, Beth Caplow

Track(s): Portfolio Marketing

Organizations that will successfully navigate today’s changing B2B buying behaviors will adapt on the basis of a strategic understanding of the evolving relationship between their specific offerings and buyer motions. While our Future of Buying keynote will offer insights into the key factors driving changes in buyer expectations, our Three Actions sessions will explain how these changes will impact your specific discipline. Learn how the evolution of B2B buying will affect your strategy and the actions you can take to meet and exceed your buyers’ expectations.

May 4–7, 2020 | Live Virtual Experience

 
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