Summit US Sessions PMKTG_A Portfolio Marketers Survival Guide to Disruptive Go to Market Change

A Portfolio Marketer’s Survival Guide to Disruptive Go-to-Market Change

Wednesday May 6, 2020 | 11:45 AM - 12:05 PM

Speaker(s):  Katie Fabiszak, Paul Ferron

Track(s): Portfolio Marketing

Portfolio marketers are central to ongoing changes in business and growth strategies, whether these changes involve onboarding new portfolios after an acquisition or adopting new go-to-market strategies. To be successful, portfolio marketers must be able to align with, collaborate and influence multiple functions — both within marketing (e.g. the CMO, corporate communications, AR/PR, demand and field marketing teams) and external to marketing (e.g. executives, sales, product managers, sales enablement, services). In this session, we will reveal survival guide best practices for portfolio marketers that will enable them to respond swiftly to go-to-market strategy changes. 

This session will provide the following benefits:

  • Learn best practices for portfolio marketers to deal with (and successfully navigate) change
  • See ways to influence others within the organization to drive changes that are needed

May 4–7, 2020 | Live Virtual Experience

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