Summit US Sessions PMGMT_Why Did We Add This Feature Getting Value From Enhancements

Why Did We Add This Feature? Getting Value From Enhancements

Wednesday May 8, 2019 | 2:35 PM - 3:15 PM

Speaker(s):  Jeff Lash

Focus: Operationalize

Priorities: Product Innovation and Lifecycle Process; Agile Enablement

Many product teams add enhancements “just because” or they add features to products but fail to leverage them to their full potential. This session will review a data-driven process to identify the enhancements that will produce the most value. It also will provide recommendations on how to ensure that the value of enhancements is realized with customers and prospects.  

For product:

  • Learn an end-to-end process for collecting, evaluating, selecting and tracking the impact of product enhancements
  • Get guidance on how to deal with common issues or challenges related to ongoing enhancements

For marketing:

  • Understand when and how various marketing roles can and should be involved in the enhancement identification and prioritization process
  • Learn how marketing can help ensure the value of enhancements are fully realized post-launch