Summit US Sessions PMGMT_Productizing Services Successfully Developing and Delivering SaaP Service as a Product

Productizing Services: Successfully Developing and Delivering SaaP (Service as a Product)

Wednesday May 6, 2020 | 11:20 AM - 11:40 AM

Speaker(s):  Sam Somashekar

Track(s): Product Management

Many companies provide business services as part of their portfolio of offerings, but few manage them with the same rigor as products. They often miss out on opportunities to better monetize their services offerings, due to ad hoc definitions and one-off projects that are not repeatable or widely available to many customers. In this session, we will provide recommendations on why and when to productize services and how to successfully develop a service as a product (SaaP). 

This session will provide the following benefits:

  • Understand the benefits that can come from productizing services
  • Learn the steps to take and key pitfalls to avoid
  • Understand how to manage a SaaP throughout its lifecycle

May 4–7, 2020 | Live Virtual Experience

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