Summit US Sessions PMGMT_Minimum Viable Product Youre Doing It Wrong

Minimum Viable Product: Designing Successful Product Experiments

Wednesday May 8, 2019 | 2:35 PM - 3:15 PM

Speaker(s):  Jeff Lash

Focus: Operationalize

Priorities: Customer Understanding; Product Innovation and Lifecycle Process; Agile Enablement

Minimum viable product (MVP) is one of the most misunderstood concepts in product management today. Many organizations using the term MVP are applying it incorrectly, which leads to confusion and a missed opportunity to leverage the benefits of a true MVP approach. This session will discuss what a minimum viable product really is -- and isn't -- and provide a template for designing and conducting an MVP experiment. This presentation will provide the following benefits:

For Product:

  • Understanding of what a minimum viable product really is – and isn’t
  • Guidance for leveraging the MVP approach to its fullest potential

For Marketing and Sales:

  • Learn about where and how marketing and sales should be involved when utilizing an MVP approach