Summit US Sessions PMGMT_Minimum Viable Product Youre Doing It Wrong

Minimum Viable Product: You're Doing It Wrong

Tuesday May 7, 2019 | 2:35 PM - 3:15 PM

Speaker(s):  Jeff Lash

Focus: Operationalize

Priorities: Customer Understanding; Product Innovation and Lifecycle Process; Agile Enablement

Minimum viable product (MVP) is one of the most misunderstood concepts in product management today. Many organizations using the term MVP are applying it incorrectly, which leads to confusion and a missed opportunity to leverage the benefits of a true MVP approach. This session will review the intent behind the MVP approach and explain how product management teams can create better MVPs to yield better results.

For Product:

  • An understanding of what an MVP – and ISN'T
  • How MVPs can and should be used as part of concept testing, customer validation and in-market testing

For Marketing and Sales:

  • The impact on marketing and sales and how they need to adjust adjust when the organization is taking a minimum viable product approach