Summit US Sessions panel_Responding to the Pandemic and Economic Crisis

COVID-19 ELE Panel: Responding to the Pandemic and Economic Crisis

Speaker(s):  Monica Behncke, Phil Harrell, Jeff Lash, Jennifer Ross

The COVID-19 pandemic has had a tragic impact on families and communities throughout the world. It also has disrupted our everyday lives, the global economy and our businesses. During this session, we share Forrester’s outlook on the economic impact of the crisis, as well as insights into how B2B organizations are adjusting their sales, marketing, and product strategies and operations.

This panel will provide the following benefits:

  • Gain insight into the economic outlook for the aftermath of the COVID-19 crisis
  • Understand how B2B organizations are pivoting to adjust their goals and strategies
  • Acquire advice and resources for guiding sales, marketing, and product organizations through this challenging time