Summit US Sessions MOS_The Data Confidence Meter Are You Prepared to Be Data Driven

The Data Confidence Meter: Are You Prepared to Be Data-Driven?

Tuesday May 5, 2020 | 11:45 AM - 12:05 PM

Speaker(s):  Julian Archer

Track(s): Marketing Operations

The importance of being data-driven is frequently talked about, but few organizations have a clear understanding of what this concept actually means. A data-driven organization identifies the processes that it needs its data to drive. It effectively manages that data and empowers its team to put the data to use. The entire marketing function must embrace a data-driven mindset, and data consumers must be armed with the skills needed to access the data, draw inferences from it and apply what they learn. This session will clearly define what it takes to be data-driven, showcase a comprehensive assessment model and deliver guidance on the required steps to improve the ability to be truly data driven.

This presentation will provide the following benefits:

  • Understand what it means for an organization to be data driven
  • Know why referencing the data confidence meter and setting quantifiable goals for individual and team improvement is so important
  • Get an evaluation of required skills and competencies; not just for data teams, but for all data consumers

May 4–7, 2020 | Live Virtual Experience

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