Summit US Sessions MOS_Programs of the Year Marketing Operations

Programs of the Year: Marketing Operations

Speaker(s):  Cristina De Martini, David McKie, Justin McDonald, Mariana Cogan, Saima Rashid

Ever wonder who is exceeding industry standards and what they might be doing differently, or which organizations demonstrate best-in-class examples of initiatives you are currently focused on? Driven by the conversations of Forrester SiriusDecisions analysts with hundreds of organizations, our Programs of the Year sessions showcase the programs our analysts have chosen as best-in-class across marketing, sales and product disciplines — in the client’s own words. During our first Marketing Operations Programs of the Year session, starting at 10:50 a.m., David McKie and Justin McDonald of Medidata Solutions, a Dassault Systèmes company, will explain how their organization revamped operational processes to drive significant improvements in marketing efficiency and effectiveness. During the second session, starting at 11:10 a.m., Mariana Cogan and Saima Rashid of PTC will highlight how marketing operations took the initiative in their organization to drive the digital transformation of marketing.

May 4–7, 2020 | Live Virtual Experience

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