Summit US Sessions MOS_Business Requirements and Technology Capabilities for Buying Group Awareness

Business Requirements and Technology Capabilities for Buying Group Awareness

Wednesday May 6, 2020 | 2:40 PM - 3:20 PM

Speaker(s):  Vicki Brown, Malachi Threadgill

Track(s): Marketing Operations

Virtually everyone thinks the Demand Unit Waterfall™ is the best way to measure demand, but many think that the technical complexities of implementing demand units are overwhelming. However, setting up demand units is easier than you may think, and you probably already have the systems you need. In this presentation, we will define what you need for Demand Unit Waterfall implementation, how to assess your tech stack capabilities, and how to ensure processes and personnel are aligned for success. 

This session will provide the following benefits:

  • Understand the business requirements for each stage in the Demand Unit Waterfall
  • Assess your current tech stack capabilities and how to identify and remediate tech stack gaps
  • Get insight into aligned demand processes and how to modernize team skill sets to support the Demand Unit Waterfall

May 3-6, 2020 | Austin, TX

 
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