Summit US Sessions MOS_Business Requirements and Technology Capabilities for Buying Group Awareness

Business Requirements and Technology Capabilities for Buying Group Awareness

Thursday May 7, 2020 | 12:00 PM - 12:20 PM

Speaker(s):  Vicki Brown, Malachi Threadgill

Track(s): Revenue Operations, Marketing Operations

Virtually everyone thinks the Demand Unit Waterfall™ is the best way to measure demand, but many think that the technical complexities of implementing demand units are overwhelming. However, setting up demand units is easier than you may think, and you probably already have the systems you need. We will define what you need for Demand Unit Waterfall implementation and how to assess your tech stack capabilities for success.

This session will provide the following benefits:

  • Understand the business requirements for each stage in the Demand Unit Waterfall
  • Assess your current tech stack capabilities to support buying groups
  • Identify and remediate tech stack gaps to set up buying groups for the Demand Unit Waterfall

May 4–7, 2020 | Live Virtual Experience

 
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