Summit US Sessions MES_POY Marketing Executive and Emerging Growth_Change Healthcare

Programs of the Year: Marketing Executive and Emerging-Growth Companies — Change Healthcare

Thursday May 7, 2020 | 10:50 AM - 11:10 AM

Speaker(s):  Alan Gonsenhauser, Kevin Brooks

Track(s): Marketing Executive

Driven by the conversations of Forrester SiriusDecisions analysts with hundreds of organizations, our Programs of the Year sessions showcase the programs our analysts have chosen as best-in-class across marketing, sales and product disciplines — in the client’s own words. During this session, Kevin Brooks of Change Healthcare will describe how his organization conducted a strategic analysis of its business and offerings that resulted in significant improvements in marketing’s efforts to generate and qualify demand.

May 4–7, 2020 | Live Virtual Experience

 
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