Summit US Sessions MES_POY Marketing Executive and Emerging Growth

Programs of the Year: Marketing Executive and Emerging-Growth Companies

Speaker(s):  Alan Gonsenhauser, Matt Papertsian, Kevin Brooks, Jeremy Middleton

Ever wonder who is exceeding industry standards and what they might be doing differently, or which organizations demonstrate best-in-class examples of initiatives you are currently focused on? Driven by the conversations of Forrester SiriusDecisions analysts with hundreds of organizations, our Programs of the Year sessions showcase the programs our analysts have chosen as best-in-class across marketing, sales and product disciplines — in the client’s own words. During our first Marketing Executive Programs of the Year session, starting at 10:50 a.m., Kevin Brooks of Change Healthcare will describe how his organization conducted a strategic analysis of its business and offerings that resulted in significant improvements in marketing’s efforts to generate and qualify demand. During the second session, starting at 11:10 a.m., Jeremy Middleton of Kenna Security will highlight key lessons that his organization learned during its award-winning effort to efficiently scale marketing and drive growth.

May 4–7, 2020 | Live Virtual Experience

 
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