Summit US Sessions MES_Nirvana Achieving a State of Campaign Bliss

Achieving a State of Campaign Bliss

Tuesday May 7, 2019 | 2:35 PM - 3:15 PM

Speaker(s):  Craig Moore, Jennifer Ross

Focus: Operationalize, Optimize

Priorities: Marketing Planning and Campaign Strategy

When it comes b-to-b marketing campaigns, most marketing leaders would describe nirvana as a fully integrated, seamlessly orchestrated, audience-centric campaign. However, achieving a state of campaign bliss is a journey of enlightenment. It can take many reincarnations of a campaign to achieve the desired outcomes. Success requires a vision for the campaign architecture and a cohesive approach for orchestrating campaign efforts across multiple teams. From the translation of the go-to-market strategy to the coordination of campaign operations, the role of the marketing leader is critical.

For sales, marketing and product:

  • Learn how the SiriusDecisions Campaign Framework has evolved to address campaigns in a customer-centric world
  • Understand how to overcome obstacles that can impact campaign performance throughout the campaign implementation process
  • Gain insight into how to assess your organization’s readiness to deliver integrated, audience-centric campaigns