Summit US Sessions MES_Leveraging Your Most Precious Assets Your Existing Customers

Leveraging Your Most Precious Assets: Your Existing Customers

Wednesday May 6, 2020 | 11:20 AM - 11:40 AM

Speaker(s):  Laura Ramos

Track(s): Marketing Executive

In this age dominated by cloud-based and software-as-a-service business models, existing customers represent the biggest source of predictable revenue growth and business value. So why do most marketing executives commit the lion’s share of budget, resources and effort to net-new customer acquisition? Marketing leaders focused on the post-sale experience use marketing to turn happy customers into devoted advocates that build the brand by sharing their stories with potential buyers and influencers. In this session, we’ll explain how CMOs must expand customer marketing beyond its upsell, cross-sell and newsletter roots to deliver better customer insights, increase success and retention, and build loyalty. 

This keynote will provide the following benefits:

  • Learn about Forrester's four advocacy personality profiles
  • Match customers' preferences for engaging with their personality
  • Give value before asking customers to reciprocate with advocacy

May 4–7, 2020 | Live Virtual Experience

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