Summit US Sessions MES_Demystify Marketing Planning by Understanding Your Planning Environment

Demystify Marketing Planning by Understanding Your Planning Environment

Wednesday May 6, 2020 | 11:45 AM - 12:05 PM

Speaker(s):  Nick Buck, Craig Moore

Track(s): Marketing Executive

Marketing planning can be a mystery, and it’s often a challenge to understand where to start and how much planning is enough. It’s also not always clear whom to include as participants in various activities within the planning process. In this session, we will outline the steps of a best-in-class marketing planning process, including SiriusDecisions frameworks that support the process. This session will also demonstrate how planning frameworks can be applied to different organizational operating environments by removing the complexity that can sometimes occur in different planning environments.

This session will provide the following benefits:

  • Understand the hierarchy of planning
  • Identify the planning deliverables of a best-in-class marketing function
  • Learn how different marketing teams participate in the planning process

May 4–7, 2020 | Live Virtual Experience

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