Summit US Sessions MES_Breaking Down the Barriers to Operational Effectiveness

Breaking Down the Barriers to Operational Effectiveness

Tuesday May 5, 2020 | 11:45 AM - 12:05 PM

Speaker(s):  Meta Karagianni, Robin MacKenzie

Track(s): Marketing Operations, Marketing Executive

While striving to drive greater marketing efficiency and effectiveness, marketing leaders often default to examining the organizational structure. But sometimes what is perceived to be an issue with the marketing organization isn’t a structural issue at all. This session will examine a variety of symptoms that could be holding the organization back and identify corrective actions and innovative approaches that marketing leaders can use to improve operational effectiveness and drive continuous improvement.

This presentation will provide the following benefits:

  • Get recommendations for driving lasting organizational improvements without restructuring
  • Understand the root causes that impact marketing organizational effectiveness
  • Learn a proven approach to diagnosing symptoms and evaluating options to address them

May 4–7, 2020 | Live Virtual Experience

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