Summit US Sessions MAIN_The Future of Buying How to Anticipate and Plan for Your Buyers Evolving Expectations

The Future of Buying: How to Anticipate and Plan for Your Buyers’ Evolving Expectations

Monday May 4, 2020 | 10:15 AM - 10:45 AM

Speaker(s):  Amy Hayes, Steve Casey

Track(s): Technology Segment Deep Dives, Content Leader, Account-Based and Demand Marketing, Sales Operations, Sales Executive, Sales Enablement, Product Management, Portfolio Marketing, Revenue Operations, Technology, Emerging Growth Companies, Marketing Executive, Marketing Campaigns, Customer Engagement, Channel Marketing, Brand Experience, Marketing Operations

The history of business is littered with successful companies that ultimately failed because they could not or would not adapt to meet the changing needs of their buyers. Organizations that will successfully navigate today’s changing B2B buying behaviors will adapt on the basis of a strategic understanding of the evolving relationship between their specific offerings and buyer motions. 

This session will provide the following benefits:

  • Gain insight into the environmental factors driving fundamental changes in B2B buyer expectations today
  • Understand how the pace, timing and impact of these changes will ultimately affect all industries and markets
  • Learn how to optimize your organization’s planning according to the unique characteristics of offerings and buyers

May 4–7, 2020 | Live Virtual Experience

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